Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
Social media management is the process of creating, publishing, and analyzing content you post on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms.
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