Search engine optimization

What is SEO and How It Works

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand.

Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.

Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.

SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse.

In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”

There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.

SEO 2020 FACTS

1. 93% of online experiences begin with a search engine.

2. Google currently holds 90.1% of the total search engine market share (Google + Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.

3. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

4. 81% of people perform some type of online research before making a large purchase.

5. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.

6. 72% of online marketers describe content marketing as their most effective SEO tactic.

7. 75% of people never scroll past the first page of search engines.

8. 61% of internet users do research on a product online before making a purchase.

9. The average first-page result on Google consists of 1,890 words.

10. Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

11. 70-80% of people ignore paid search results, choosing to only click on organic search results.

12. Bounce rates increase by 50% if your website takes 2 seconds extra to load.

13. Conversion rates fall by 12% for every extra second that it takes your website to load.

14. Voice search currently accounts for 10% of total searches

Google
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Bing
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Baidu
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SEO Ranking factors

1. Publish High-Quality Content

2. Make your site mobile-friendly.

3. Create a Secure Website (HTTPS)

4. Improve Your User Experience

5. Optimize Your Page Speed

6. Master Your On-Page Optimization

7. Earn Relevant & Authoritative Backlinks

For more info about top 7 Ranking Signals in 2020 Please click here

 

Price Packages

Silver Package
£600 one-off payment
5 Pages Website Design
1 Year Hosting
SSL Certificate
CDN Cloudflare for faster speed
Domain Name
On Page SEO
Gold Package
£995 one-off payment
5 Pages Website Design
1 Year Hosting
SSL Certificate
CDN Cloudflare for faster speed
Domain Name
On-site
Monthly SEO
£150 monthly
On-Site SEO
Off-Site SEO

FAQ

Is there a contract needed to be signed. If so can I cancel it at any time?

A contract will only needed to be signed if you are signing up for the monthly SEO package, all the other packages don’t require a contract.  In order to cancel the contract you will need to give us a minimum of 1 month’s notice.

Will all packages include Hosting and CDN Cloudlare for faster speed?

In order to successfuly create a SEO for your website we suggest your website should be either transferred to our Hosting and CDN for faster speed which automatically increases results for SEO, however if that is not possible therefore we recommend to sign up with Web Dev Solutions for a Silver, Bronze or Gold Package so that we can create your website within our Hosting and CDN Cloudflare.

Can SEO be performed on my current website?

We do recommend WordPress as the best platform for SEO, however we can perform SEO on any platform so long as we have granted permission to access it from the backend in order to change coding.

How do you monitor results of SEO?

We set up your website on Google Analytics and Google Search Console. If you subscribe for our monthly SEO package we send you a monthly report stating where your website is currently ranking and our steps forward towards ranking higher on Google